I review a lot of startup pitch decks and am consistently surprised at how unrealistic their forecasts are. Even the best ideas and teams lose credibility with their pitch decks are filled with crazy, unrealistic numbers.
In the fast-paced world of consumer SaaS, setting the right benchmarks for your key performance indicators (KPIs) can make all the difference between success and failure. By understanding and aiming for the standards set by industry leaders, you can develop a roadmap that is both ambitious and achievable.
I recently wrote an article on this where I explore the critical KPIs every consumer SaaS startup should track and the benchmarks to aim for. It offers a comprehensive view of these critical KPIs, complete with definitions of what constitutes good, great, and poor performance, and realistic timelines for achieving “great” status. Plus, we’ll highlight some best-in-class examples to inspire your journey.
You can read the full, original article here: https://medium.com/@LiatBenZur/mastering-consumer-saas-kpis-realistic-targets-and-timelines-for-success-1a7b82b58ebd
Key Takeaways:
- MAU: Aim for 100,000 within 12 months.
- DAU: Target 10,000 within 6 months.
- User Retention: Strive for 50% Day 30 retention within 6-12 months.
- Downloads: Reach for 1,000,000 within 12 months.
- Referrals: Achieve 40% of new users from referrals within 12 months.
- Churn Rate: Maintain a 3% monthly churn within 12 months.
- ARPU: Aim for $5 within 12 months.
- CAC: Keep under $5 within 12 months.
