Author name: sarmadkarim15

AI, Go-to-Market Strategy, growth, Growth Hacking, Leadership, Market Disruption, marketing, Product Management, Product-led Growth

Navigating the Customer-Centric Innovation Matrix: A Strategic Framework for Driving Growth

The Customer-Centric Innovation Matrix (CCIM) is a pivotal tool for businesses to align product development with consumer expectations and market leadership. Discover how to navigate between being customer-driven and vision-driven using CCIM’s four quadrants: Responsive Adaptation, Anticipatory Design, Transformative Innovation, and Collaborative Co-Creation. This strategic framework aids companies in balancing customer insights with future trends to drive growth and innovation.

Business Strategy, Go-to-Market Strategy, marketing, Product Management, Startups

The Startup’s Dilemma: How to Choose the Right Name for Your New Product or Service

Choosing the right name for a new product or service can be a daunting task for business leaders. This blog post explores the debate between descriptive and non-descriptive naming strategies, providing insights and guidelines to help navigate this common dilemma. Learn how to leverage the power of descriptive naming to drive growth, enhance discoverability, and establish a strong market presence while mitigating the risks and costs associated with non-descriptive names.

AI

Agentic AI: What It Means for Your Business and Why It Matters

Discover how the concept of “Agentic AI” is transforming the future of robotics and artificial intelligence. Explore the latest innovations in autonomous systems, where AI agents are not just executing tasks but are learning, adapting, and making decisions independently. This blog dives into the technological advancements and the key players leading this revolution, redefining what it means for machines to act with agency.

Board of DIrectors, DEI, ESG, Leadership, Sustainability

Beyond Profit: A Case for ESG’s Role in Shaping a Just and Sustainable Future

In a fervent response to recent critiques of Environmental, Social, and Governance (ESG) principles, this post argues for the intrinsic value of ESG beyond mere profit metrics. It challenges the notion that ESG’s worth is tied to stock performance, advocating instead for a broader vision of sustainability and justice that prioritizes our collective responsibility towards the planet and future generations over short-term financial gains.

Scroll to Top