Go-to-Market Strategy

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, marketing, Product Management, Product-led Growth

The Critical Role of Churn Propensity Models in Customer Retention

sarmadkarim15 / August 10, 2023

Navigating the subscription economy requires a keen understanding of customer behaviors. Churn propensity models have emerged as pivotal tools, offering businesses insights into potential customer attrition. By adhering to best practices and avoiding common mistakes, companies like Netflix and Spotify have leveraged these models to foster customer loyalty and drive growth. Learn how to harness the power of churn propensity models in your business strategy.

Go-to-Market Strategy, growth, Growth Hacking, marketing, Product Management, Product-led Growth

The Complete Guide to Product-Led Growth: How to Transform Your SaaS Strategy

sarmadkarim15 / July 26, 2023

This comprehensive guide covers everything you need to successfully implement a product-led growth model. Learn the tactics and best practices for acquiring, retaining, and expanding customers through exceptional product experiences.

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, Innovation, marketing, Product Management, Product-led Growth

Unveiling the Essential D2C Startup Metrics for Sustainable Success

sarmadkarim15 / July 25, 2023

Unravel the complexities of direct-to-consumer (D2C) startup metrics in this comprehensive guide. As an experienced tech influencer and startup advisor, I will help you navigate through the sea of essential metrics. From business health metrics to virality indices, this deep dive will offer you an insider’s perspective on turning a good idea into a great, sustainable business.

AI, Business Strategy, Generative AI, Go-to-Market Strategy, Innovation

The AI Dilemma for Established Businesses: An Accessory to an Existing Wardrobe or a Complete Fashion Revolution?

sarmadkarim15 / May 14, 2023

As AI continues to revolutionize the business landscape, companies face a strategic decision: to bolt AI onto existing processes, akin to accessorizing an outfit, or to create entirely new AI-driven product lines, analogous to a new fashion collection. This choice requires an understanding of the unique opportunities and challenges each industry presents, coupled with the technical considerations of AI implementation. The fusion of intuitive UI design with AI capabilities is essential, regardless of the chosen path, to ensure a user-friendly and beneficial AI experience. Explore how to navigate these choices and what the future holds for AI in business in this in-depth analysis.

Business Strategy, Go-to-Market Strategy, Product Management, Product-led Growth

The 4 Keys to Unlocking Product-Led Growth and Transforming Your B2B Company

sarmadkarim15 / April 26, 2023

Embrace the captivating world of Product-Led Growth (PLG) and unlock the secrets to B2B success. Dive into powerful insights and strategies, including crafting meaningful KPIs, discovering core use cases, and fostering a culture of cross-departmental synergy. Ignite your PLG journey and elevate your company to new heights, as you unite and inspire your organization in the pursuit of growth and customer satisfaction.

Business Strategy, Go-to-Market Strategy, Growth Hacking, Product-led Growth, Startup Success, Startups, User Acquisition

The Nitty-Gritty of Boosting ARR: Powerful Tactics & Success Stories You Can Learn From

sarmadkarim15 / April 23, 2023

Discover battle-tested strategies and real-life success stories from well-known companies to elevate your ARR. Learn from Slack, Dropbox, Zoom, HubSpot, and Salesforce’s approaches to tackle challenges and boost your SaaS business.

AI, Business Strategy, Go-to-Market Strategy, Growth Hacking, Innovation, Market Disruption, Product Management

Seizing the AI Revolution: 80 AI Prompts to Get You Started Across All Business Functions

sarmadkarim15 / April 20, 2023

Discover how integrating artificial intelligence can revolutionize your business and drive growth. This comprehensive guide explores the potential of AI across various functions, offers practical AI prompt examples, and provides insights for business leaders on fostering an AI culture and addressing ethical issues proactively. Embrace the AI revolution and unlock new frontiers of progress for your organization.

AI, Go-to-Market Strategy, Growth Hacking, Innovation, Leadership, Market Disruption, Product Management, Product-led Growth, User Acquisition

Microsoft’s Edge and Bing: A Remarkable Turnaround Story

sarmadkarim15 / April 6, 2023

In a marketplace long-dominated by Google’s Chrome and Search, Microsoft’s Edge and Bing were fighting for relevance. But how did they go from being the underdogs to becoming serious contenders? Dive into this in-depth analysis to discover the groundbreaking strategies and calculated risks that fueled this historic turnaround. This is a must-read for anyone in marketing, product development, or leadership roles looking to inspire change and achieve remarkable results.

Business Strategy, Go-to-Market Strategy, Growth Hacking, Product Management, Product-led Growth, User Acquisition

10 Proven Tactics to Skyrocket Your SaaS Subscriber Base

sarmadkarim15 / April 3, 2023

Discover the top 10 proven tactics that drive SaaS subscriber growth, as experienced by a seasoned product and marketing leader who helped transform Microsoft365’s consumer subscription business. Learn from real-world success to supercharge your own SaaS growth journey.