growth

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, marketing, Product Management, Product-led Growth

The Critical Role of Churn Propensity Models in Customer Retention

Navigating the subscription economy requires a keen understanding of customer behaviors. Churn propensity models have emerged as pivotal tools, offering businesses insights into potential customer attrition. By adhering to best practices and avoiding common mistakes, companies like Netflix and Spotify have leveraged these models to foster customer loyalty and drive growth. Learn how to harness the power of churn propensity models in your business strategy.

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, Innovation, marketing, Product Management, Product-led Growth

Unveiling the Essential D2C Startup Metrics for Sustainable Success

Unravel the complexities of direct-to-consumer (D2C) startup metrics in this comprehensive guide. As an experienced tech influencer and startup advisor, I will help you navigate through the sea of essential metrics. From business health metrics to virality indices, this deep dive will offer you an insider’s perspective on turning a good idea into a great, sustainable business.

Business Strategy, growth, Leadership, Product Management, Startup Success

The Comprehensive Guide to Effective Strategy Building in 2023

Dive into the fascinating journey of strategic planning, where we explore the essentials of charting a clear roadmap for organizational success. This comprehensive guide takes you through the distinction between goals and strategies, the power of understanding past decisions, the art of objective project selection, and the critical role of habits in strategy execution. Learn how to foster a culture of change, when and how to reshuffle teams or roles, and most importantly, how to engage the entire organization in the pursuit of its strategic objectives. Whether you’re a seasoned leader or an aspiring strategist, this essay offers valuable insights to elevate your strategic planning process.

Business Strategy, growth, Growth Hacking, Product Management, Product-led Growth, Startup Success, Sustainability

Make Your Product Indispensable: Why Accessibility Must Be Part of Your Growth Strategy

By designing for accessibility, we are designing for the margins of human experience, preparing for situations we may someday experience ourselves with age. We open our products up to a huge market that continues to be underserved. Accessibility is the design practice of creating products and experiences usable by as many people as possible, including those with visual, auditory, mobility or cognitive impairments. By building with accessibility in mind, businesses tap into an enormous population of customers and benefit from increased customer base, future-proofing, competitive advantage, innovation boost, and improved brand reputation.

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