Product Management

culture, Go-to-Market Strategy, growth, Growth Hacking, Innovation, Leadership, marketing, Product Management, Product-led Growth

The SaaS Transformation Blueprint: The Four Pillars Behind Microsoft 365’s Consumer Subscription Renaissance

sarmadkarim15 / August 28, 2023

Discover how Microsoft 365’s consumer subscription business underwent a seismic transformation, pivoting from a plateauing enterprise-focused model to a thriving, user-centric ecosystem. This case study reveals the four foundational pillars that revitalized the business and provides a blueprint for achieving synchronized team efforts, human-centered design, a culture of innovation, and sustainable growth.

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, marketing, Product Management, Product-led Growth

The Critical Role of Churn Propensity Models in Customer Retention

sarmadkarim15 / August 10, 2023

Navigating the subscription economy requires a keen understanding of customer behaviors. Churn propensity models have emerged as pivotal tools, offering businesses insights into potential customer attrition. By adhering to best practices and avoiding common mistakes, companies like Netflix and Spotify have leveraged these models to foster customer loyalty and drive growth. Learn how to harness the power of churn propensity models in your business strategy.

AI, Board of DIrectors, Business Strategy, Generative AI, Leadership, Product Management

The Coming Data Storm: Why Every Company Must Become a Data Powerhouse or Risk Extinction

sarmadkarim15 / July 30, 2023

CEOs beware – AI and machine learning are poised to disrupt your business beyond recognition. Read this urgent call to action on why every industry must become a data-driven powerhouse or risk extinction.

Go-to-Market Strategy, growth, Growth Hacking, marketing, Product Management, Product-led Growth

The Complete Guide to Product-Led Growth: How to Transform Your SaaS Strategy

sarmadkarim15 / July 26, 2023

This comprehensive guide covers everything you need to successfully implement a product-led growth model. Learn the tactics and best practices for acquiring, retaining, and expanding customers through exceptional product experiences.

Customer Retention, Go-to-Market Strategy, growth, Growth Hacking, Innovation, marketing, Product Management, Product-led Growth

Unveiling the Essential D2C Startup Metrics for Sustainable Success

sarmadkarim15 / July 25, 2023

Unravel the complexities of direct-to-consumer (D2C) startup metrics in this comprehensive guide. As an experienced tech influencer and startup advisor, I will help you navigate through the sea of essential metrics. From business health metrics to virality indices, this deep dive will offer you an insider’s perspective on turning a good idea into a great, sustainable business.

growth, Growth Hacking, Leadership, Product Management, Product-led Growth

The Art of Setting OKRs with Beck’s 3X Model: A Must-read Guide for Product Leaders

sarmadkarim15 / July 6, 2023

Dive into the intricacies of product leadership and OKR setting across different product phases with the guidance of Kent Beck’s 3X model – Explore, Expand, and Extract. This comprehensive guide will equip you with actionable insights for each phase to maximize product success.

AI, Generative AI, Innovation, Market Disruption, Product Management

The Interface Layer in the Age of AI: The New Frontier for Differentiation

sarmadkarim15 / June 29, 2023

In the rapidly evolving tech landscape, artificial intelligence (AI) is not just transforming our interactions with technology, but it’s fundamentally reshaping where value is derived. This blog explores the seismic shift in the tech industry, the rise of the interface layer, and how it’s becoming the new battleground for differentiation in an era where AI capabilities are increasingly accessible

Product Management, Startup Success

Data Versus Good Taste: Which Reigns Supreme in Product Leadership?

sarmadkarim15 / June 5, 2023

Dive into the world of product leadership, where we explore the synergy between data and intuition. Through an array of examples, this blog post uncovers how data-informed strategies and intuitive understanding combine to foster successful, innovative, and user-centric products. Learn how giants like Apple, Google, and Nest have used this balanced approach to revolutionize their markets, and how you can apply these principles to drive success in your own product leadership journey.

AI, career growth, coaching, culture, Leadership, Product Management

Unicorn Chasing at Microsoft: An Odyssey of Psychological Safety in the Workplace

sarmadkarim15 / May 23, 2023

While at Microsoft, we undertook a transformative journey – a quest for the unicorn of ‘Psychological Safety’. The goal was to establish a workplace where people felt safe to be transparent, ask challenging questions, make mistakes, and voice dissent without fear. The journey wasn’t easy but was made possible by a dedicated team, an environment of respect, learning from failures, and building trust.

Business Strategy, growth, Leadership, Product Management, Startup Success

The Comprehensive Guide to Effective Strategy Building in 2023

sarmadkarim15 / May 18, 2023

Dive into the fascinating journey of strategic planning, where we explore the essentials of charting a clear roadmap for organizational success. This comprehensive guide takes you through the distinction between goals and strategies, the power of understanding past decisions, the art of objective project selection, and the critical role of habits in strategy execution. Learn how to foster a culture of change, when and how to reshuffle teams or roles, and most importantly, how to engage the entire organization in the pursuit of its strategic objectives. Whether you’re a seasoned leader or an aspiring strategist, this essay offers valuable insights to elevate your strategic planning process.