Make Your Product Indispensable: Why Accessibility Must Be Part of Your Growth Strategy
By designing for accessibility, we are designing for the margins of human experience, preparing for situations we may someday experience ourselves with age. We open our products up to a huge market that continues to be underserved. Accessibility is the design practice of creating products and experiences usable by as many people as possible, including those with visual, auditory, mobility or cognitive impairments. By building with accessibility in mind, businesses tap into an enormous population of customers and benefit from increased customer base, future-proofing, competitive advantage, innovation boost, and improved brand reputation.